Monday 18th February 2019

Look for the Leaping Bunny

It seams that everywhere you look whilst shopping, you can spot an
animal-friendly statement on many cosmetic and household products, many of whom use some form of bunny logo. It can be very confusing when you are one of those compasionate people trying their best to shop cruelty free !

The Leaping Bunny represents the only internationally-recognised certification for cosmetic, toiletry and household product brands, which are genuinely against animal testing.  The entire supply chain is audited for compliance with their standards.

By shopping cruelty free, you can help end the suffering of thousands of animals, and thankfully, it is actually gettting easier with more and more companies committing to the Leaping Bunny programme.

The Leaping Bunny logo signifies that the product is made by a company that adheres to the Corporate Standard of Compassion for Animals, developed by the Coalition for Consumer Information on Cosmetics, a coalition of animal protection groups. The CCIC’s purpose is to promote a “cruelty-free” standard and logo. The coalition includes six U.S. groups, including the Humane Society of the United States, as well as animal protection groups in Canada and Europe. The Corporate Standard of Compassion for Animals is a pledge by a company not to conduct or commission animal testing of their product/ingredients, after the date of the agreement. Companies using the logo renew this pledge annually, or the wording of the pledge must be integrated into the purchase order agreement for all suppliers. Companies may, however, use ingredients that were tested on animals in the past. The standard applies to cosmetics, personal hygiene products, and other household products.
Companies may conduct or commission animal testing for products outside the scope of the standard (e.g., drugs, pesticides) but generally these are required by law.

Companies that wish to use the logo must be licensed to use the logo, and a fee is required, ranging from $500 to $4,500, depending on its gross annual sales of cosmetic and household products. The fee is used to fund an independent audit of the company’s compliance with the standard. Companies may also make this pledge without using the logo, but if they don’t use the logo, there is no independent verification that they are meeting the pledge. Companies listed on the CCIC website
( include both those who can display the logo and those who just make the voluntary pledge.

Visit the BUAV’s dedicated website for a full list of a approved cruelty-free companies.

The Little Book of Cruelty Free
A leaflet produced by the BUAV, (the British Union for the Abolition of Vivisection) to help you identify certified products.  They approve each company’s entire range of own-branded products, so even if you do not see the Leaping Bunny the packaging, you can be confident that their products are cruelty free. Contact them om 020 7700 4888 and ask for a copy.

The Compassionate Shopping Guide
Order your own Compassionate Shopping Guide by call Naturewatch on 01242 252871